Journal
Notes from the atelier.
Privacy, photography, screening, and being found — written for women who run their own name.
Hosting that will not drop you
The wrong host can pull your site with a form letter and no appeal. What to look for so your address stays yours.
Choosing a domain that gives nothing away
Your domain is the first thing a client reads and the first thing that could expose you. How to pick one that does its job on both counts.
A tour calendar that books before you land
A tour only pays if the city knows you are coming. What an availability calendar has to do to fill the diary in advance.
The WhatsApp Business trap
Switching to WhatsApp Business feels professional. It also builds a public profile — the opposite of what your work needs.
Signal, Telegram or WhatsApp for bookings
The app your enquiries land in is a privacy decision, not a habit. A short, honest comparison for independent work.
Rates: show them, or keep them on request?
Publishing rates filters your inbox; hiding them signals a tier. How to choose — and why the answer is rarely 'hide everything'.
How to write your bio in your own voice
Most bios read like a menu or a stranger's press release. Yours should sound like the woman a client is about to meet.
A link page is not a home
A Linktree gathers your links in one place. It also hands your first impression, and your name, to someone else's design.
Why your ads keep getting rejected
Google and Meta will not run your ads, and no clever wording will change that. Here is why — and the three channels that do work.
Why nobody is finding your site
You built the site. The bookings did not come. Here is why search engines ignore a beautiful page — and the handful of things that change it.
Taking a deposit without leaving a trail
A deposit protects your time — but the wrong payment method links your work to your name. Here is how to take one cleanly.
How to screen a client without scaring him off
Screening feels like it will cost you the booking. Done right, it does the opposite — it is the reason the good clients choose you.
Why a password gallery beats a private account
A private social account is not privacy. Here is what a password-protected gallery gives you instead — control, discretion, and no trace.
How to remove the location hidden in your photos
Every photo your phone takes records where it was shot. Here is what that hidden data reveals, and how to strip it before anything goes online.
The eight photographs you need to launch
You do not need a portfolio to launch a personal site. You need eight photographs that do eight different jobs — here is what they are.
How to register a domain without your legal name
A practical guide to anonymous domain registration and WHOIS privacy for independent companions — what is actually exposed, and what is not.