Journal
Analytics without the cookie banner
Everyone reaches for Google Analytics, then bolts a cookie banner onto a site that sells discretion — and never notices the contradiction sitting at the top of the page.
You want to know what is working: which pages, which cities, how people arrive. Reasonable. The usual answer creates two problems you did not need.
The banner is an own goal
Cookie-based analytics in Europe require a consent pop-up. On a site whose entire promise is privacy, the first thing a visitor meets is a box asking permission to track him. The tool undermines the message before he scrolls.
You are also feeding an ad company
Google Analytics sends your visitors' behaviour to Google. For most sites that is a shrug; for this one, it is your clients' data going somewhere you would never send it deliberately.
The quiet alternative
Privacy-first analytics — the kind built into good hosting, or a light tool that counts without cookies — gives you the numbers that matter, no banner, nothing handed to an advertiser. Fewer vanity metrics, all the ones you would actually act on.
Measure the site without contradicting it. No pop-up, nobody's data but yours.
Cookie-free measurement is part of how we build.
Your name. Your rules. Your own stage.
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